Strategy

At present, ZENIT Banking Group has started updating its Strategy with account of the changed macroeconomic environment. In the context of the recovery growth and increased competition in the market of banking services, ZENIT Banking Group will focus on the following strategic objectives: to seek out growth opportunities and ways to improve business efficiency.
The top priorities for ZENIT Banking Group’s strategic development will be to increase corporate and retail lending, expand the banking network and client infrastructure for the further development of a high-tech competitive banking complex meeting the current needs of the Group’s clients and serving the interests of the Group’s shareholders.
The development strategy of ZENIT Banking Group sets the following priorities:

• Strengthening the Group’s positions in the key segments (corporate, investment and Private Banking);
• Increasing the regional business share through the organic growth and possible acquisitions;
• Focus on cross-sales between divisions, secured loan products and issue of bank cards;
• Development of SME services, promotion of retail banking products;
• Investing in operational efficiency and risk management;
• Optimization of the banking network and client infrastructure based on the integration of regional divisions into territorial Banking centers;
• Operational integration of the Group banks’ business models.